Thursday 2 May 2013

Mock Exam - Film Piracy

To what extent does internet piracy pose a threat to the film industry?

Film piracy is poses a significant threat towards the film industry, due to the rise of piracy many films are much of the same thing, many sequels and a lot of predicatability has been seen with films. Although, low budget and non-mainstream films are given more of an opportunity to be discovered and watched, as they are more likely to not be shown with cinemas, an example is The Human Centipede. Piracy has also made a lot of film production companies lose a huge amount of money which means these companies are not going to take any risks on films and will only produce films that are guaranteed to sell like blockbusters. The industry is now making a lot of films in 3D as these type of films are very difficult to pirate online - which is the main destination for film piracy. Megaupload paved the way for many pirated films avaliable on the internet and films are now easier to pirate as they are distributed digitally rather than on 35mm film. A pirated film site I use is 1Channel and the reason for this like many people is having little money to go and see films in cinema. Also pirated film websites are quite efficient in watching a range of films you want to watch, rather than cinemas that are going to show similar films mainly from the 'big film studios', and very few if any films from smaller less mainstream film studios.

Technology has influenced piracy through the use of the internet, there is such a rich harem of films online. Also they have such variety and if a film is removed from one website its then uploaded unto another. Additionally it is very difficult to enforce the law on film piracy via the internet as there are many loopholes. This makes it very hard for film companies to stop their films being pirated. A very large amount of cinemas now distribute films digitally meaning these films will be streamed through the internet, making piracy more easy. In comparison to when films were distributed through 35mm film, which was harder to pirate. A lot of films are now being produced in 3D as this is something that is very difficult to replicate in the process of piracy. Without 3D many production companies are no longer wanting to take risks with films, meaning directors are almost forced to do 3D films.

Film piracy is quite an effiiciently social way of watching films, in which someone can just invite others to go and watch a pirated copy of a film through the internet. The sound and video quality is also good making piracy a sociable option. Film piracy also offers the chance of a variety of films that audiences would not be exposed in cinema. Also this creates a potentially larger audience for less know directors and the smaller prodution companies that produce their films. The home cinema experience is overpowering cinemas, as attendance in cinemas continues to drop, home cinema allows the viewer to watch anything, whether old or new and can affect their knowledge in films. As most cinema goers are mostly watching blockbusters, suddenly the world of on-line piracy offers a variety of films, some with complex narrative and genre aspects that can educate audiences.

Films prices are continously rising
even though cinema attendance is decreasing, making piracy a more viable option. A large amount of films that are now screened in 3D are also more expensive to see in comparison to 2D. Film companies also have to pay more to film in 3D which decreases their overall budget and profit. The threat of piracy has meant that film production companies are restocking on producing re-makes, and sequels of films that are generally all the same. Another thing is the continuously re-booted films that are shown in 3D. The reason films are going down this route is because they are guaranteed to sell, because they have a pre-sold audience. Production companies do not want to create a film with a deep narrative aspect that will be critically acclaimed but pirated all over the internet. 

The threat of film piracy is clearly significant to the film world. With the continuous flow of 3D films and film remakes in 3D this has seen much of the cinema world declining in ticket sales and overall gross profits for films. Piracy has been happening since early 1980s with home video and although the 3D overdose in film is occurring, it is more of a phase and the industry will deal with piracy another way. For cinema to defeat the online piracy of todays world it will have to start showing a range of films, it will also have to restrict the large database of films available online which are matching cinematic film quality. There also needs to be film language of high quality embeded into films - narrative, genre, messages and values rather than just the visual aspects of CGI and 3D that are boring due to how overused they are. 

No comments:

Post a Comment